Stop Communicating a product and Start making Communication Products

“We all know we’re living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.”

See what you think of this slide deck by Gareth Kay at Goodby, Silverstein and Partners, and ad agency based in San Francisco. A lot of this should resonate with anyone who communicates anything on behalf of an organization.

 

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