Globalisation of work

In the near future, at least five billion people around the world will use some form of mobile device to download information, access knowledge and coach and teach each other.

Some will have the intellectual capacity and motivation to really make something of this opportunity, wherever they happen to be born.

These people will want to join the global talent pool and, if possible, migrate to creative and vibrant cities.

By doing so, this vast crowd of talented people will increasingly compete with each other, continuously upping the stakes for what it takes to succeed.

It seems to me that this will impact all of us in three ways – the hollowing out of work, the globalisation of virtual work, and the rise of the ‘transnational’.

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How Social Content Attracts and Engages More Customers

When you think of content optimization, what’s the first thing that comes to mind?

Do you think of keywords, links and search engines?

Or do you focus on useful content, interesting articles, engaged audiences and happy customers?

If you’re in the second camp, you’re clearly familiar with “the big picture” of optimization. But if you’re in the first camp, then stick around—sounds like you need a new perspective!

The most important thing we learned from the Google Panda updates in 2011 is that search engines are really serious about improving search quality and user experience.

Since then, the priority for site owners has been to create original, interesting and sharable content that attracts links from other sites.

Lee Odden has written his first book titled, Optimize: How to Engage More Customers by Integrating SEO, Social Media and Content Marketing. In the book, he takes a holistic approach to content and search optimization and proposes that companies should consider all of the digital assets, data and content they have to work with in order to make both customers and search engines happy.

Here’s what you need to know about the book.

What to Expect

At 223 pages, the book is divided into three Phases.

optimize book cover Continue reading

Do You Have Social Media Kred?

So you have a Linkedin account, a Facebook Page and a Twitter account. Maybe you check in to your gym or the place you have lunch on Foursquare, post videos on YouTube and try your best to figure out how to fit Google Plus into the mix. In short, you’re doing what people like me have been urging you to do — you’re engaged in social media conversation. Congratulations. Now, what do you know about your social standing? Do you have Kred? Do you have Klout? Continue reading

Facebook IPO: Here’s Why You Shouldn’t Buy Yet

Facebook IPO breakdown

Everyone’s talking about the Facebook IPO — and for good reason.

Facebook is currently valued at around $100 billion, though it made less than $4 billion in revenue last year. Still, if the social network with more than 901 million users plays its cards right, it could be the world’s first $1 trillion company by 2014. Continue reading

Virgin Atlantic allows in-flight calls (six at a time)

Passengers flying with Virgin Atlantic from London to New York will soon be able to make in-flight phone calls using their personal mobile devices.

Only six people will be allowed to talk at once, and phones will still have to be turned off at take-off and landing.

By the end of 2012, the service could be available on at least 20 planes, the company has said. Continue reading

Social revolution

Viewpoint by Marc Benioff Chief executive, Salesforce.com

The world is changing at a speed we could never have imagined before.

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Owning a Different Type of Conversation

Many organisations still think in the product is king/solution-selling way; a belief that should not be the focus for a marketer. It’s an unfortunate fact though that no-matter what organisation you look at, customer-centric over product centric thinking is rarely present; even in the social realm many organisations are still focused on themselves.

 “No-one’s interested in your marketing. As soon as you realise that, you understand how hard you have to work to get their attention – especially when they’re in a social situation, such as Facebook, Pinterest and Draw Something. You must engage, be relevant – say something interesting”, according to Creative Director and ADMA Copywriting Education Tutor, Jon MaximContinue reading