Olympics put mobile communications technology to the test

Telecoms firms say their networks will cope with the strain of the hundreds of thousands of spectators, workers and athletes using mobile devices across London’s Olympic Park in East London. Continue reading


How Google is becoming an extension of your mind

Google could have us all headed for a mind-blowing future — if the company can back away from targeted advertising and better help users manage their personal information. Continue reading

Do You Have Social Media Kred?

So you have a Linkedin account, a Facebook Page and a Twitter account. Maybe you check in to your gym or the place you have lunch on Foursquare, post videos on YouTube and try your best to figure out how to fit Google Plus into the mix. In short, you’re doing what people like me have been urging you to do — you’re engaged in social media conversation. Congratulations. Now, what do you know about your social standing? Do you have Kred? Do you have Klout? Continue reading

Social revolution

Viewpoint by Marc Benioff Chief executive, Salesforce.com

The world is changing at a speed we could never have imagined before.

Continue reading

Successful Demand Generation Requires New Marketing Roles

Posted by Shreesha Ramdas

In recent years we’ve noticed a sea change in the skills, knowledge and roles required to be successful in marketing.  Increased CMO turnover indicates unprecedented pressure to generate results.  That pressure, coupled with massive changes in technology and customer behavior, demands a mastery of several new knowledge domains.  CMOs will need assistance from experts and specialists. Continue reading

To Pin, or Not to Pin: Joining the Pinterest Phenomenon

The concept of Pinterest is easy to grasp; it works as a social pin board where you share your pictures with the masses. An simple concept that is scarily effective. Far from just another photo/video sharing website, Pinterest is growing in popularity as the hottest new social network; currently sitting at #5 on Hitwise’s list of the top 10 social networks in the US- ahead of LinkedIn and Google+ – and in the past few months, more and more people are commenting on how to capatalise on this new social phenomenon.

According to ComScore, Pinterest attracted 17.8 million visitors by the month of March; an increase of 50% from the previous month. The site has become one of the fastest growing sites in Web history and has become a real contender in the social realm. And as with any new social network that sprouts, marketers wonder; “how can I use it for marketing?”

So what Opportunities are Out There for Marketers? Continue reading

Startup Pays You to Recommend Apps to Friends

Name: Buzzdoes

Quick Pitch: Buzzdoes rewards app users who recommend apps to friends.

Genius Idea: A word-of-mouth marketing tool for apps.

With thousands of mobile apps being released each month, it’s difficult for a new app to get noticed. That’s why Buzzdoes aims to turn app users into app distributors.

The add-on and marketing tool for apps encourages users to recommend their favorite mobile apps to friends. For each successful recommendation, Buzzdoes rewards the user with cash, free apps, vouchers, and other prizes.

“App users can become your best marketing tool to increase downloads and quality users, while helping friends discover new apps,” Assaf Kolirin, CEO of Buzzdoes, told Mashable.

When developers add Buzzdoes to their apps, it shows users a list of their Facebook friends, email addresses and the number of Buzzdoes credits they can receive for each friend who downloads the app.

With one click, Buzzdoes automatically sends a download link for the app in an email or Facebook message to friends the user chooses. Users only receive Buzzdoes credit if a friend downloads the app directly from the link.





To make sure recommendations are real and to prevent spam, Buzzdoes sometimes limits the number of friends to which a user can recommend an app.

“Buzzdoes is not about spreading apps to thousands of friends,” says Kolirin. “It’s about choosing the right friends and making real recommendations.”

Depending on the add-on package, developers have to pay a one-time setup fee to incorporate Buzzdoes in their apps.

The cost-effective tool charges the developer a minimum fee of 25 cents for each successful recommendation or app download. Half of the amount goes to Buzzdoes, and the other half is used to reward the app users.

If recipients don’t use their rewards, they can choose to donate them to charitable causes.

Launched in January, Buzzdoes has raised $750,000 in funding and is incorporated into 300 apps. The company will soon allow users to recommend apps to their friends on Twitter.

Thumbnail image courtesy of iStockphoto, akinbostanci