Olympics put mobile communications technology to the test

Telecoms firms say their networks will cope with the strain of the hundreds of thousands of spectators, workers and athletes using mobile devices across London’s Olympic Park in East London. Continue reading

How Google is becoming an extension of your mind

Google could have us all headed for a mind-blowing future — if the company can back away from targeted advertising and better help users manage their personal information. Continue reading

Overblog: Make the most of Social Media on your own blog.

Claiming to be the Number One blogging platform in Europe, Overblog, has now launch of its new platform into the UK. The idea behind Overblog is that it brings together the fragmented social postings of bloggers into a single live stream. Significantly, there are many aspects of Overblog that are entirely mobile friendly. For example, Overblog supports live video streaming from your mobile phone. The major incentive for bloggers to migrate to the Overblog platform, however, seems to be the chance to monetise their content. This facility has been made possible by the relationship between Overblog and Ebuzzing – a leader in social video advertising back in 2010.As Frédéric Montagnon, co-founder of Overblog, explains, “With the development of platforms dedicated to particular content types (Instagram and Flickr for photos; YouTube and DailyMotion for video; Pinterest for images; Foursquare for geo-localisation, and Twitter for micro-messages), users have a fragmented online presence.”

“This poses a visibility problem for those who wish to develop and influence an audience. With this new version, all content created or shared anywhere on the social web by a particular user will be available on just one page,” Montagnon added.

Overblog takes care of most of the problems associated with making a blog mobile-friendly. For instance, it claims that a blogs looks just as great on mobiles, tablets, connected TV and PCs thanks to ‘Responsive Design’.

It’s also feasible to manage your blog straight from an iPad, iPhone, or Android device. This makes it possible to post; reply to comments; and check traffic analytics from a mobile device.

The ability to broadcast video on your blog in real time via your mobile is highly compelling. It is also relatively simple to populate the blog from existing social network sources including Foursquare, Twitter, Facebook, and Instagram.

The most appealing part is that Overblog claims it will find the best opportunities to monetise their users’ traffic.

All the blogger have to do is receive a royalties cheque every month. There’s no time commitment and users can stop when they wish to.

One popular US blogger who has defected over to the Overblog platform is Jason Falls with his personal blog – FallsOffTheRocker.

Jason says, “Overblog brings livestreaming back to life in a compelling way and on your own blog, rather than some social networking platform. Overblog gives you the chance to co-own all your content … and on your own site.”

Incidentally, the Ebuzzing network of social publishers currently includes over 40,000 influential blogs, social networks, social games, mobile applications and Facebook.

Through its social video offering, Ebuzzing has produced campaigns for many of the world’s leading brands and delivered an explosive mix of influence, reach and engagement, the company maintains.

Owning a Different Type of Conversation

Many organisations still think in the product is king/solution-selling way; a belief that should not be the focus for a marketer. It’s an unfortunate fact though that no-matter what organisation you look at, customer-centric over product centric thinking is rarely present; even in the social realm many organisations are still focused on themselves.

 “No-one’s interested in your marketing. As soon as you realise that, you understand how hard you have to work to get their attention – especially when they’re in a social situation, such as Facebook, Pinterest and Draw Something. You must engage, be relevant – say something interesting”, according to Creative Director and ADMA Copywriting Education Tutor, Jon MaximContinue reading

How Social Media Will Change the Olympics

This year’s Olympics are being branded by organizers as the world’s “first social Games,” and it’s not hard to see why. Social media has narrowed the divide between athlete and fan over the past few years, with new and unexpected connections happening every day.

That’s why the International Olympic Committee (IOC) launched an online hub this week. Continue reading

Quickly add notes to photos taken on your iPhone

Taking a picture to remind yourself of something later on is great in theory, but in practice often times there are details you don’t remember; let Shot MeMo help you.

Having a smartphone, complete with a note app and camera was supposed to ensure we always had a quick way of recording something, be it through a photo or text, so we wouldn’t forget it. Well, it all sounds grand, until you leave out some details in the photo, or forget to write down exactly what it is you needed to remember. Continue reading

10 Apps to Keep Your Business Organized

No matter what industry you’re in, so much of any business depends on networking. But keeping track of business contacts, back-to-back meetings, and pending deals can be a real headache. Thankfully, there’s an app for that. A few, actually.

I asked a panel of successful young entrepreneurs for the mobile apps that keep them on track in their work and on the go. Here are their favorite suggestions.

1. LinkedIn CardMunch


CardMunchis a real problem solver for me. I used to have stacks of business cards that always needed to be processed. Now I scan them and often auto-connect with the person on LinkedIn, giving me something to anchor the face-to-face meeting and go back to if needed.

2. Asana


Asana, our project management tool, links to mobile devices and is a great asset. The software allows us to update projects, request followups, and tracks all user activity so nothing is lost in the vortex of e-mail. Use the calendar function to see upcoming meetings at a glance, including notes, attendees, and dial-in information.


3. Launch Center


Launch Centeris a way to organize the most important things you need to get done on a day-to-day basis, but can also be used for reminders. Things should be simple, and this app makes everything on your iPhone one tap away from being checked off your list.


4. Bizzabo


Bizzabois an excellent app to keep track of connections you’ve made at conferences and meetings. It’s also an exceptionally powerful way to network with others while you’re at events and even after you leave.


5. Remember the Milk


Remember The Milk is the to-do list I use for everything I do. I have customized and improved my RTM experience a bit through their API, but at the very least, it can serve as an easy-to-use task list that you can leverage anywhere you go.


6. ToutApp


ToutAppis the networking tool that I use the most while I am on the go. One of the hardest things to do is to follow up with people that you meet from networking events. This app makes it easy to send templated followup messages with just a simple text. It will also enter that person’s contact info into your favorite CRM system.


7. Hashable


If you want to introduce people on the go, I highly recommend Hashable. It’s especially perfect for the informal introductions that are so common in the tech scene, where you can just introduce two people on Twitter and leave the rest to them.


8. Google Calendar


Having your calendar handy is a huge boon when you bump into that investor or new hire of your dreams. Google Calendar lets you lock in a time for a longer meeting at the moment that you meet someone. It’s a simple way to make sure that you connect with this person again.


9. Mobile Assistant


Through Mobile Assistant, I’ve gotten my thoughts transcribed on the go. I just call in to a mobile number, record my thoughts, and then they’re sent to me the next day. Whether I’m recording meeting notes or creating a draft of a new proposal, I’ve never documented things this quickly.

10. Evernote


It doesn’t matter if I’m on my phone, computer, Kindle Fire, or iPod Touch — everything goes into Evernote. It’s priceless to have all that information in one place and be able to sort through it during a more convenient time. Continue reading