Globalisation of work

In the near future, at least five billion people around the world will use some form of mobile device to download information, access knowledge and coach and teach each other.

Some will have the intellectual capacity and motivation to really make something of this opportunity, wherever they happen to be born.

These people will want to join the global talent pool and, if possible, migrate to creative and vibrant cities.

By doing so, this vast crowd of talented people will increasingly compete with each other, continuously upping the stakes for what it takes to succeed.

It seems to me that this will impact all of us in three ways – the hollowing out of work, the globalisation of virtual work, and the rise of the ‘transnational’.

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Olympics put mobile communications technology to the test

Telecoms firms say their networks will cope with the strain of the hundreds of thousands of spectators, workers and athletes using mobile devices across London’s Olympic Park in East London. Continue reading

How Google is becoming an extension of your mind

Google could have us all headed for a mind-blowing future — if the company can back away from targeted advertising and better help users manage their personal information. Continue reading

Overblog: Make the most of Social Media on your own blog.

Claiming to be the Number One blogging platform in Europe, Overblog, has now launch of its new platform into the UK. The idea behind Overblog is that it brings together the fragmented social postings of bloggers into a single live stream. Significantly, there are many aspects of Overblog that are entirely mobile friendly. For example, Overblog supports live video streaming from your mobile phone. The major incentive for bloggers to migrate to the Overblog platform, however, seems to be the chance to monetise their content. This facility has been made possible by the relationship between Overblog and Ebuzzing – a leader in social video advertising back in 2010.As Frédéric Montagnon, co-founder of Overblog, explains, “With the development of platforms dedicated to particular content types (Instagram and Flickr for photos; YouTube and DailyMotion for video; Pinterest for images; Foursquare for geo-localisation, and Twitter for micro-messages), users have a fragmented online presence.”

“This poses a visibility problem for those who wish to develop and influence an audience. With this new version, all content created or shared anywhere on the social web by a particular user will be available on just one page,” Montagnon added.

Overblog takes care of most of the problems associated with making a blog mobile-friendly. For instance, it claims that a blogs looks just as great on mobiles, tablets, connected TV and PCs thanks to ‘Responsive Design’.

It’s also feasible to manage your blog straight from an iPad, iPhone, or Android device. This makes it possible to post; reply to comments; and check traffic analytics from a mobile device.

The ability to broadcast video on your blog in real time via your mobile is highly compelling. It is also relatively simple to populate the blog from existing social network sources including Foursquare, Twitter, Facebook, and Instagram.

The most appealing part is that Overblog claims it will find the best opportunities to monetise their users’ traffic.

All the blogger have to do is receive a royalties cheque every month. There’s no time commitment and users can stop when they wish to.

One popular US blogger who has defected over to the Overblog platform is Jason Falls with his personal blog – FallsOffTheRocker.

Jason says, “Overblog brings livestreaming back to life in a compelling way and on your own blog, rather than some social networking platform. Overblog gives you the chance to co-own all your content … and on your own site.”

Incidentally, the Ebuzzing network of social publishers currently includes over 40,000 influential blogs, social networks, social games, mobile applications and Facebook.

Through its social video offering, Ebuzzing has produced campaigns for many of the world’s leading brands and delivered an explosive mix of influence, reach and engagement, the company maintains.

London 2012: Olympic Games portal opens on Facebook

The section features dedicated pages for athletes and sports, including a complete timeline history of the competition since the 1800s.

The IOC said the portal would create a “social media stadium”. Continue reading

How Social Content Attracts and Engages More Customers

When you think of content optimization, what’s the first thing that comes to mind?

Do you think of keywords, links and search engines?

Or do you focus on useful content, interesting articles, engaged audiences and happy customers?

If you’re in the second camp, you’re clearly familiar with “the big picture” of optimization. But if you’re in the first camp, then stick around—sounds like you need a new perspective!

The most important thing we learned from the Google Panda updates in 2011 is that search engines are really serious about improving search quality and user experience.

Since then, the priority for site owners has been to create original, interesting and sharable content that attracts links from other sites.

Lee Odden has written his first book titled, Optimize: How to Engage More Customers by Integrating SEO, Social Media and Content Marketing. In the book, he takes a holistic approach to content and search optimization and proposes that companies should consider all of the digital assets, data and content they have to work with in order to make both customers and search engines happy.

Here’s what you need to know about the book.

What to Expect

At 223 pages, the book is divided into three Phases.

optimize book cover Continue reading

Do You Have Social Media Kred?

So you have a Linkedin account, a Facebook Page and a Twitter account. Maybe you check in to your gym or the place you have lunch on Foursquare, post videos on YouTube and try your best to figure out how to fit Google Plus into the mix. In short, you’re doing what people like me have been urging you to do — you’re engaged in social media conversation. Congratulations. Now, what do you know about your social standing? Do you have Kred? Do you have Klout? Continue reading