White Space in Graphic Design, and Why It’s Important

When was the last time you actively considered the role of nothingness in your life? We generally focus on the tangible–however, a strong design requires careful attention to both what’s there and what isn’t there. White space (sometimes spelled “whitespace”) is integral because it tells our brains which elements in the design are the most important–it helps us process these elements, both on their own and as part of the overall image.

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